Our Guide To: Later.com

We're on a mission to find our tech stack for our platform. We're reviewing every product we test.

November 11, 2024

Later.Com Recap

Later is a great tool for anyone wanting to use an all-in-one tool to manage their social media presence. Based on our use of Later and customer feedback across Reddit, G2, etc.:

  • Later is easy to use. It has a user-friendly UI. It makes managing your content calendar and your content easy.

  • Later includes a lot of features, such as hashtag suggestions for your posts, analytics tools to manage your engagement

  • Later is considered an affordable social media tool, although it may be too feature-rich for some users, making the price unattractive

👍🏼 PROS

 Easy to use

Many features allow you to bring most (if not all) of your social media management under one tool

👎🏼 CONS

Clunky, if you’re not tech-savvy

May have too many features if you’re looking for some straightforward

Scroll through later.com homepage

What is Later?

Later is a social media marketing (SMM) platform that combines marketing tools, analytics, and education resources to make it easy to visually plan and schedule your social media content and drive traffic to your profiles.

Later’s Key Features

  • Scheduling across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter, Pinterest)

  • Attractive UI, in particular the drag-and-drop calendar view

  • Auto publishing

  • Link-in-bio 

  • Analytics and performance tracking to understand your content’s performance (i.e., engagement metrics)

  • Collaboration tools

  • Educational resources to help you optimise your social media, stay up-to-date on the latest trends

Later’s Customer Support

When it comes to customer support, Later has a few options which make it easy to learn and troubleshoot yourself.

At the top & bottom of the page, you’ll find the Resources section:

  • Help Center

  • Learn with Later

  • Get Later Certified

  • Community (on pause as of 2024)

  • Chat bot

  • Other resources

Later.com Resource options, including product training, help center, and other resources to get you started on the platform

The Help Center is great for troubleshooting issues, if you’re looking for specific guidance for specific features (i.e., how to schedule Instagram stories), or if you have account and billing-related questions.

Later.com help center, with tips on how to get started, connect your social profiles, schedule and publish posts, account and billing questions

Learn with Later is ideal for new who users who want to learn the ins and outs of the platform. You’ll find interactive demos and courses.

Later.com learning center for beginners

Get Later Certified can be used if you’re wanting to earn a free Later certification. We started this program - it’s easy to follow and take 3 hours to run through the training modules.

Unfortunately, the Community was not operational as of this review (2024)

Later.com's community is placed on pause as they potentially migrate to another platform

When it comes to chatting with a live human for support, open the chatbot and ask your question. If it isn’t answered, you have the option of asking the chatbot to contact support. Later does not offer phone support.

Who’s Later for?

Later is great is you’re a:

  • Content creator who manages their own content

  • Social Media Manager or agency who manages content on behalf of businesses and individuals

  • Small business owners who manage their business’ social media presence

Who’s it Not For?

You may want to explore alternatives if you’re a:

  • Large enterprise and may require more advanced functionality

  • Content creator who prefers posting manually

How much does Later cost?

Later comes with five tiers (the free tier is located at the bottom of the Pricing page).

If you’re an individual or a small team, give the free plan a try. Otherwise, the Starte Plan is the most cost-effective option.

If you’re a larger team or an agency, the Advanced Plan and Agency Plans have the most features for the price.

For larger businesses, the Enterprise plan my work for you.

Later.com price tier comparison

Later Alternatives

If you need more comprehensive social media management and analytics, consider Hootsuite

If you need something simple and easy to use, consider Buffer

If you need something suited for your large enterprise business, consider Sprout Social

Is Later easy to use?

In short, yes.

The drag and drop calendar view and the intuitive navigation features make it easy to hit the ground running. In addition, the help center and Learn with Later enable beginners to learn the basics.

However, there is a learning curve for more advanced features.

Later’s Frequently Asked Questions

Q: How does Later’s auto-publish feature work?

A: Auto publish is automatically enables for Facebook, Pinterest, X, YouTube, and LinkedIn. To auto-publish to Instagram and Tik Tok, you need to enable the feature.

Q: Can I use Later for multiple social media accounts?

A: Yes, Later supports posting across multiple accounts such as Instagram, Facebook, X, TikTok, Pinterest, and YouTube

Q: Can I use Later for multiple social media accounts?

A: Yes, Later supports posting across multiple accounts such as Instagram, Facebook, X, TikTok, and Pinterest

Q: Does Later offer any AI tools?

A: Later’s AI caption writer lets you generate Instagram captions and hashtags

Q: Is Later.com free?

A: Later offers multple tiers, including a free tier.